The Role of Consumer Resilience on Situated Learning, Active Coping and Well-being while Dealing with Service Experiences: Psychological Flexibility as a Moderator
Extant research has discussed how consumers cope with numerous stressors and how coping can help with their well-being. Additionally, recent research has highlighted the importance of situated learning or learning that takes place in the same context in which it is applied, in the process of coping...
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| Format: | Article |
| Language: | English |
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Georgia Southern University
2022-09-01
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| Series: | Journal of Applied Marketing Theory |
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| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol9/iss1/3 |