The use of knowledge extraction in predicting customer churn in B2B
Abstract Data mining techniques were used to investigate the use of knowledge extraction in predicting customer churn in insurance companies. Data were included from a health insurance company for providing insight into churn behaviour based on a design and application of a prediction model. Additio...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2021-08-01
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| Series: | Journal of Big Data |
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| Online Access: | https://doi.org/10.1186/s40537-021-00500-3 |