The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country
Using the example of the 2019 inaugural UAE Tour, this study demonstrates how cycling stars indirectly promote countries hosting globally watched sporting events through their Twitter accounts. This study presents a qualitative and quantitative content analysis of the Twitter activity of selected cy...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-09-01
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| Series: | Physical Culture and Sport: Studies and Research |
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| Online Access: | https://doi.org/10.2478/pcssr-2021-0019 |