A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital

A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital

Background: Drug promotional literature (DPL) forms a major marketing technique of pharmaceutical companies for propagating information regarding a drug. Many a times, it is the only source on which treating physicians depend for updating their knowledge about the existing and novel drugs. Aims and...

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Bibliographic Details
Main Authors: Sushil Sharma, Neha Akhoon, Htet Wai Moe, Deepak R Nair, Venkat Shashidhar
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2021-01-01
Series:Perspectives in Clinical Research
Subjects:
critical appraisal
drug promotional literature
pharmaceutical marketing
Online Access:http://www.picronline.org/article.asp?issn=2229-3485;year=2021;volume=12;issue=3;spage=140;epage=145;aulast=Sharma

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http://www.picronline.org/article.asp?issn=2229-3485;year=2021;volume=12;issue=3;spage=140;epage=145;aulast=Sharma

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