STRATEGIC MARKETING AND QUALITY OF LIFE
Theme The strategic marketing phase is one of systematic and continuous analysis of market needs in which the concepts of high performance products or services are developed, further provide the qualitative difference to customer, and which target different categories of consumers, ensuring long-ter...
| Autors principals: | , , |
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| Format: | Article |
| Idioma: | deu |
| Publicat: |
University of Oradea
2012-12-01
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| Col·lecció: | Annals of the University of Oradea: Economic Science |
| Matèries: | |
| Accés en línia: | http://anale.steconomiceuoradea.ro/volume/2012/n2/122.pdf |