Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers
Introduction: Nowadays, banks offer their customers new ways of doing things, such as different types of self-service, in order to satisfy customers and facilitate their day-to-day operations. Due to the community's acceptance of self-service banks, in near future, many banking activities will...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2413_0379380ce60c4fd8bb8aab2656467926.pdf |