How loan descriptions affect the likelihood that borrowers obtain loans in P2P networks? -An empirical analysis based on the "Renrendai" platform.

Information asymmetry is widespread in the P2P online lending market, creating an imbalance in the position of lenders and borrowers. This paper aims to expand the process of information exchange between lenders and borrowers by analyzing the link between soft information such as borrowers' loa...

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Bibliographic Details
Main Authors: Qiao Sun, Jigan Wang, Hao Zhang, Ting Wen
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0283508