The Role of Creative Self-Efficacy and Intrinsic Motivation in Delighting Customers: The Mediating Role of Positive Psychological Capital
Delighting customers is attracting considerable attention of researchers from aruond the globe. So, the current study examines frontline employees’ perceptions to perform delightful services by highlighting the effect of creative self-efficacy and intrinsic motivation through the intervention of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2018-04-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/414.pdf |