IMPLEMENTATION OF MARKETING MIX STRATEGY FOR START-UP BUSINESS: FRUIT COMBINING

Nowadays, business rivalry in the food and beverages industry is going tightly and pushes the company to planning innovative marketing strategy. To capture the market needs, the company should have added value to their product. In addition, the company must also have a good marketing strategy to att...

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Bibliographic Details
Main Authors: Yuliantoro R., Syah T.Y.R., Pusaka S., Darmansyah H.S.
Format: Article
Language:English
Published: iVolga Press 2019-03-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2019-03/article_26.pdf