Musik til shoppere

Christina Ranum and Nicolai J. Graakjær Musik til shopper En empirisk undersøgelse af kunders opfattelse af butikmusik. (Music for shoppers An empirical examination of customers' views of music in shops). Increasingly shops need branding. Music can be important in this connection, and earlier...

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Bibliographic Details
Main Authors: Christina Ranum, Nicolai J. Graakjær
Format: Article
Language:Danish
Published: Aalborg University Open Publishing 2012-12-01
Series:Akademisk Kvarter
Online Access:https://journals.aau.dk/index.php/ak/article/view/3203