Presenting a Conceptual Model of Internal Marketing Development Considering the Fundamental Role of Economic Approach to Water and Wastewater Industry in Improving Performance

This study presents a conceptual model with regard to the fundamental role of economic attitude towards water industry as one of the key aspects of the development of internal marketing in the water and wastewater industry. In this study, Interpretive Structural Analysis (ISM) method was used to col...

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Bibliographic Details
Main Authors: Ebrahim Yazdian, musa ahmadi, mahmood noraei
Format: Article
Language:English
Published: Water and Wastewater Consulting Engineers Research Development 2021-02-01
Series:آب و فاضلاب
Subjects:
Online Access:http://www.wwjournal.ir/article_120822_d160800202def69a9e9b714ee8b75ccf.pdf