From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands
This article focuses on the role of social marketing, in particular the analysis of the motivations and capabilities of stakeholder groups, in encouraging acceptance of an innovative experimental approach to semiarid shrub land restoration in Chile. Controlled scientific experiments involving herbiv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Resilience Alliance
2010-09-01
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| Series: | Ecology and Society |
| Subjects: | |
| Online Access: | http://www.ecologyandsociety.org/vol15/iss3/art6/ |