Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine
Today, the use of machine learning technology in combination with the use of big data are topics that are actively discussed in business around the world. This topic has long gone beyond the information sphere, as it now applies to almost every sphere of life: economic, telecommunications, education...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
|
| Series: | ECONOMICS |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/eoik-2022-0005 |