Glocalised-television content: Interaction with local cultures and impact on audience perceptions
Glocalisation as a fallout of globalisation has received a lot of theoretical and empirical attention in the past few decades. Though the concept of globalisation was much evident and propagated through television in the streaming of foreign content on local networks, that content soon had to be giv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lomonosov Moscow State University. Faculty of Journalism
2019-01-01
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| Series: | World of Media |
| Subjects: | |
| Online Access: | http://worldofmedia.ru/Glocalised-television%20content_1.pdf |