Marketing Strategy as Driving Force of Export Performance Small and Medium Enterprises - Case of Kosova
Kosovo’s private sector business is led by small and medium enterprises and shows a crucial role in the economic development and promoting the growth of this sector. Due to the lack of studies in Kosova, related to marketing strategy and export performance, the research aims to explore growth determ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of organization and informatics
2023-01-01
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| Series: | Journal of Information and Organizational Sciences |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452448 |