Digitalization of management systems in retail industry: Russia in the context of global transformation

Digitalization today is one of the most relevant trends on Russian and world retail market that has repeatedly proven its efficiency not only in communications with consumers and store-level operations but also in organizational management. The purpose of the study is to conduct a comparative resear...

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Bibliographic Details
Main Author: N. A. Kalashnikov
Format: Article
Language:Russian
Published: State University of Management 2023-07-01
Series:E-Management
Subjects:
Online Access:https://e-management.guu.ru/jour/article/view/370