Communication policies on organic products market
The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigatio...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Sumy State University
2013-09-01
|
Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_61_68.pdf |