Communication policies on organic products market
The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigatio...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_61_68.pdf |
| _version_ | 1797331387399798784 |
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| author | G. Sebastian Atanasoaie |
| author_facet | G. Sebastian Atanasoaie |
| author_sort | G. Sebastian Atanasoaie |
| collection | DOAJ |
| description | The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigation of secondary sources of specialized literature regarding promotional communication techniques used in the market of organic food products. The paper highlights that implementation of several promotional communication strategies is vital in terms of raising people awareness in OP market. It explores factors that determine the success or failure of a promotional communication campaign in OP market as well. |
| first_indexed | 2024-03-08T07:33:44Z |
| format | Article |
| id | doaj.art-044b0fd38904431d814394c741388916 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:33:44Z |
| publishDate | 2013-09-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-044b0fd38904431d814394c7413889162024-02-02T19:25:16ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112013-09-01436168Communication policies on organic products marketG. Sebastian AtanasoaieThe main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigation of secondary sources of specialized literature regarding promotional communication techniques used in the market of organic food products. The paper highlights that implementation of several promotional communication strategies is vital in terms of raising people awareness in OP market. It explores factors that determine the success or failure of a promotional communication campaign in OP market as well.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_61_68.pdfecological food products (organic)promotional communicationmessageeco-labelpromotional communication techniques |
| spellingShingle | G. Sebastian Atanasoaie Communication policies on organic products market Marketing i Menedžment Innovacij ecological food products (organic) promotional communication message eco-label promotional communication techniques |
| title | Communication policies on organic products market |
| title_full | Communication policies on organic products market |
| title_fullStr | Communication policies on organic products market |
| title_full_unstemmed | Communication policies on organic products market |
| title_short | Communication policies on organic products market |
| title_sort | communication policies on organic products market |
| topic | ecological food products (organic) promotional communication message eco-label promotional communication techniques |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_61_68.pdf |
| work_keys_str_mv | AT gsebastianatanasoaie communicationpoliciesonorganicproductsmarket |