The effect of creativity and innovative behavior on competitive advantage in womenpreneur

Orientation: Indonesia is currently in the industrial revolution 4.0 and 5.0. Woman entrepreneurs must be able to increase creativity, innovative behaviour and trust in digital technology to have sustainable competitive advantage for their firm. Research purpose: This study aimed to examine and ana...

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Bibliographic Details
Main Authors: Retno P. Setyaningrum, Muafi Muafi
Format: Article
Language:English
Published: AOSIS 2022-11-01
Series:SA Journal of Human Resource Management
Subjects:
Online Access:https://sajhrm.co.za/index.php/sajhrm/article/view/2069