AMOBA: Innovation barriers of the millennial generation

AMOBA: Innovation barriers of the millennial generation

The millennial generation is closely related to the Industrial Revolution 4.0, which focuses on digitalization and automation patterns in human life. There are six main barriers: usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived co...

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Bibliographic Details
Main Authors: Febrianur Ibnu Fitroh Sukono Putra, Awanis Linati Haziroh, Risanda Alirastra Budiantoro, Selvia Puji Lestari, Tiara Daffa Arsanda
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2023-02-01
Series:Asian Management and Business Review
Subjects:
Innovation
millennial generation
private university
digital-based information
Online Access:https://journal.uii.ac.id/AMBR/article/view/23991

Internet

https://journal.uii.ac.id/AMBR/article/view/23991

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