AMOBA: Innovation barriers of the millennial generation

The millennial generation is closely related to the Industrial Revolution 4.0, which focuses on digitalization and automation patterns in human life. There are six main barriers: usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived co...

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Hlavní autoři: Febrianur Ibnu Fitroh Sukono Putra, Awanis Linati Haziroh, Risanda Alirastra Budiantoro, Selvia Puji Lestari, Tiara Daffa Arsanda
Médium: Článek
Jazyk:English
Vydáno: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2023-02-01
Edice:Asian Management and Business Review
Témata:
On-line přístup:https://journal.uii.ac.id/AMBR/article/view/23991