South Korea in Reconstructing Masculinity as Brand Image of the State’s Economic Diplomacy
By applying the theory of Economic Diplomacy by Rana and Chatterjee, Public Diplomacy by McClory and State Identity by Maxym Alexandrov, the main purpose of this study was to analyze the reasons behind South Korea’s promotion of soft masculinity through their means of public diplomacy, such as K-...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Valladolid
2021-11-01
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| Series: | Sociología y Tecnociencia |
| Subjects: | |
| Online Access: | https://revistas.uva.es/index.php/sociotecno/article/view/5416 |