How Influencer Doctors Use Social Media? A Content Analysis on Marketing Communications, Patient Privacy and Ethics

How Influencer Doctors Use Social Media? A Content Analysis on Marketing Communications, Patient Privacy and Ethics

Medical doctors have a high level of source credibility and a reputable profession. Some of them also share their expertise on social media. This led to so some doctors gaining thousands and millions of followers and becoming “influencer doctors”. Every bit of information that a medical doctor share...

Full description

Bibliographic Details
Main Author: Güldane Zengin
Format: Article
Language:English
Published: Selçuk University 2023-04-01
Series:Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Subjects:
kaynak güvenirliği
fenomen
hekim
sağlık i̇letişimi
sosyal medya
reklam
source credibility
influencer
marketing
health communication
social media
privacy
ethics
pazarlama
mahremiyet
etik
Online Access:https://dergipark.org.tr/tr/download/article-file/2864396

Internet

https://dergipark.org.tr/tr/download/article-file/2864396

Similar Items