Strengthening Dracula tourism brand through cartographic approaches
During the last decades, the tourism market saw the growth of national and regional brands based on characters and places promoted through movies and TV series. One of the most notorious tourism brands based on fictional works is represented by Dracula. With a constantly expanding coverage on entert...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2022-05-01
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Series: | Journal of Maps |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/17445647.2022.2071647 |