The influence of formal and informal control on market and financial results

The influence of formal and informal control on market and financial results

Purpose – This paper aims to examine the relationship between control mechanisms and marketing performance based on a sample of marketing managers. To that end, this paper focuses on the relationship between the types of controls used in marketing and the market and business results. Methodology – T...

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Bibliographic Details
Main Authors: Daniel Espinosa Sáez, Paola Andrea Ortiz-Rendón, José Luis Munuera Alemán
Format: Article
Language:English
Published: Emerald Publishing 2022-05-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
formal control
informal control
market results
financial results
marketing department
product quality
market coverage
relative price
brand value
loyalty
digital marketing
marketing controls
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-04-2021-0072/full/pdf?title=the-influence-of-formal-and-informal-control-on-market-and-financial-results

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-04-2021-0072/full/pdf?title=the-influence-of-formal-and-informal-control-on-market-and-financial-results

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