Advancing Sustainable Practices in Electronic Customer Relationship Management

This paper examines the role of sustainability in determining organisational development and the manner in which it has become a necessity in conducting business. Thus, this research aims at determining the enhancement of sustainable practices in the e-CRM systems. Thus, using surveys and measur...

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Bibliografiska uppgifter
Huvudupphovsmän: Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Bara Asfour, Muhammad Alshurideh
Materialtyp: Artikel
Språk:English
Publicerad: EconJournals 2024-12-01
Serie:International Review of Management and Marketing
Ämnen:
Länkar:https://econjournals.com.tr/index.php/irmm/article/view/17346