Advancing Sustainable Practices in Electronic Customer Relationship Management

Advancing Sustainable Practices in Electronic Customer Relationship Management

This paper examines the role of sustainability in determining organisational development and the manner in which it has become a necessity in conducting business. Thus, this research aims at determining the enhancement of sustainable practices in the e-CRM systems. Thus, using surveys and measur...

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Bibliographic Details
Main Authors: Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Bara Asfour, Muhammad Alshurideh
Format: Article
Language:English
Published: EconJournals 2024-12-01
Series:International Review of Management and Marketing
Subjects:
Sustainable, Electronic Customer Relationship Management, Customer Relationship Management, Effects on the Environment, Business Strategies
Online Access:https://econjournals.com.tr/index.php/irmm/article/view/17346

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https://econjournals.com.tr/index.php/irmm/article/view/17346

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