Buying a family car: relevant factors for teenagers

Buying a family car: relevant factors for teenagers

Purpose – The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car. Design/methodology/approach – Research carried out in three stages: one qualitative research (by using focal groups), and two quantitative research s...

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Bibliographic Details
Main Authors: Joao Duarte Saleme de Sa, Emerson Wagner Mainardes, Daniel Modenesi de Andrade
Format: Article
Language:Portuguese
Published: Emerald Publishing 2020-01-01
Series:REGE Revista de Gestão
Subjects:
teenagers
automobile attributes
family decision making
millennials
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2018-0076/full/pdf?title=buying-a-family-car-relevant-factors-for-teenagers

Internet

https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2018-0076/full/pdf?title=buying-a-family-car-relevant-factors-for-teenagers

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