Buying a family car: relevant factors for teenagers
Purpose – The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car. Design/methodology/approach – Research carried out in three stages: one qualitative research (by using focal groups), and two quantitative research s...
Main Authors: | Joao Duarte Saleme de Sa, Emerson Wagner Mainardes, Daniel Modenesi de Andrade |
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Format: | Article |
Language: | Portuguese |
Published: |
Emerald Publishing
2020-01-01
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Series: | REGE Revista de Gestão |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2018-0076/full/pdf?title=buying-a-family-car-relevant-factors-for-teenagers |
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