Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)
<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data col...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Ibn Khaldun Bogor
2021-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/5142 |