Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data col...

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Bibliographic Details
Main Authors: Vivian Angel, Moses Natadirja
Format: Article
Language:English
Published: LPPM Universitas Ibn Khaldun Bogor 2021-10-01
Series:Jurnal Manajemen
Subjects:
ewom
ease of use
trust
e-commerce
purchase decisions
Online Access:http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/5142

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