Benefits, barriers, and levels of e-commerce adoption: study of traditional beverage SMEs
Purpose. This study analyses the perceived benefits and barriers of e-commerce use by traditional micro, small, and medium beverage enterprises (SMEs). The research also identifies the level of e-commerce adoption by SMEs and further analyses the effect of benefits and barriers on e-commerce adoptio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Eastern European Research and Consulting
2024-09-01
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| Series: | Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://are-journal.com/are/article/view/909 |