Factors that affect the negotiation process of SMES in trade shows

The objective of this research is to identify the factors that affect the negotiation process of SMEs in trade shows, which represent one of the most important export promotion instruments. Semi-structured interviews were carried out with Peruvians who participated in negotiations. A conceptual mod...

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Bibliographic Details
Main Authors: Luis Camilo Camilo Ortigueira-Sánchez, Olenka C. Stein
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2022-04-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/3866