Factors that affect the negotiation process of SMES in trade shows
The objective of this research is to identify the factors that affect the negotiation process of SMEs in trade shows, which represent one of the most important export promotion instruments. Semi-structured interviews were carried out with Peruvians who participated in negotiations. A conceptual mod...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universidad Alberto Hurtado
2022-04-01
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Series: | Journal of Technology Management & Innovation |
Subjects: | |
Online Access: | https://www.jotmi.org/index.php/GT/article/view/3866 |