Bridging the Psychic Distance Through Diaspora Networks: The Case of Polish Firms in Brazil
The objective of this paper is to assess the role of Polish diaspora in Brazil as a possible distance-reducing mechanism, facilitating the entry of Polish firms to the Brazilian market. We conclude that the activity of Polish firms in Brazil is very limited, due to a significant psychic distance b...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2017-10-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=170222 |