GRAPHIC ADVERTISING, SPECIALIZED COMMUNICATIONS MODEL THROUGH SYMBOLS, WORDS, IMAGES WORDS, IMAGES
The aim of the paper is to identify the graphic advertising components: symbol, text, colour, to illustrate how they cooperate in order to create the advertising message, and to analyze the corelation product – advertising – consumer.
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| Format: | Article |
| Language: | English |
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SORGING
2011-06-01
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| Series: | Journal of Industrial Design and Engineering Graphics |
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| Online Access: | http://sorging.ro/jideg/index.php/jid/article/view/81 |