A novel way of responding to dissonance evoked by belief disconfirmation: making the wrongdoing of an opponent salient
Based on dissonance theory, we predicted that individuals who supported a political figure (Donald Trump), were exposed to information about his wrongdoings, and believed the veracity of this information would be most likely to share social media that points to incidents in which opponents also enga...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-01-01
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| Series: | Social Influence |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/15534510.2020.1781248 |