A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO

A RELAÇÃO DE VALORES DE POTENCIAIS CONSUMIDORES DE CURSOS DE GRADUAÇÃO

Nowadays, the Higher Learning Institutions (IES) face great competitivity, they search a new positioning on market. The understanding of the consumer profile enables the development of positioning strategies for new products/services. Thus, it is necessary to understand the variables which need to b...

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Bibliographic Details
Main Authors: Samuel Carvalho De Benedicto, Aline Michelli Penido da Silva, Luiz Henrique de Barros Vilas Boas, Cândido Ferreira da Silva Filho
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2012-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
higher learning institution
means
end chain
laddering
values
consumer behavior
Online Access:http://www.redalyc.org/articulo.oa?id=319327515011

Internet

http://www.redalyc.org/articulo.oa?id=319327515011

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