Frugal innovation capabilities: conceptualization and measurement
<p class="first" id="d52414e139">Firms in emerging markets are rapidly developing frugal innovation capabilities (FICs) in order to harness the growth potential of these markets. Researchers have explored this frugal innovation phenomenon through cas...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pluto Journals
2021-08-01
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| Series: | Prometheus |
| Online Access: | https://www.scienceopen.com/hosted-document?doi=10.13169/prometheus.37.3.0259 |