The Roles of Money’s Pride and Surprise Tag on the Use of Money
The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers’ spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient’s judgments and responses toward pride-tagged money versus surprise-tagge...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2015-10-01
|
| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol17/iss3/1/ |