Meet Bob and Offset Your Flight: Optimising Explainer Videos to Promote Voluntary Carbon Offsetting
In Germany, over 60% of people use YouTube as a search engine and watch explainer videos or tutorials at least occasionally. Two studies were conducted to determine how explainer videos can be optimised to promote sustainable minority behaviour such as voluntary carbon offsetting. A typical way to p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2023-03-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/6028 |