PENGARUH KUALITAS DAN PROMOSI WEBSITE TERHADAP SIKAP USER SERTA IMPLIKASINYA KEPADA KEPUTUSAN PENGGUNAAN WEBSITE PORTAL (STUDI KASUS WEBSITE PORTAL USEETV.COM)

Abstract. UseeTV is an entertainment portal website. There is no increasing number of visitor in page view since 2013 to Q2 2014, although it has been carried out various promotional activities. This study aims to examine and analyze the effect of Website Quality and Promotion of the attitude and co...

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Bibliographic Details
Main Authors: Novika Erdini, Wilhelmus Harry Susilo
Format: Article
Language:English
Published: Universitas Mercu Buana 2016-05-01
Series:MIX: Jurnal Ilmiah Manajemen
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/629