The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index

The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index

We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements. Based on the Online Sensory Marketing Index (OSMI), a sensory assessment framework designed to evaluate e-commerce websites manually, the goal is to offer an alte...

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Bibliographic Details
Main Authors: Kevin Hamacher, Rüdiger Buchkremer
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Computers
Subjects:
OSMI
big data
automatic evaluation
natural language processing
text mining
TF-IDF
Online Access:https://www.mdpi.com/2073-431X/11/9/129

Internet

https://www.mdpi.com/2073-431X/11/9/129

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