CONSUMER’S EMOTIONAL INFLUENCE & VISUAL MERCHANDISING EFFECTS: SHOPPING MALLS
The research empirically examines the impact of emotional influence in evaluation and purchase decision with special reference to goods sold in shopping malls. Various factors which influence the consumer decision, such as ease offered by retailer to customers in defining, selecting and purchas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2013-01-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/Volume%201/Issue%201/CONSUMERS%20EMOTIONAL%20INFLUENCE%20AND%20VISUAL%20MERCHANDISING%20EFFECTS%20SHOPPING%20MALLS%20RECESSION.pdf |