Assessing Antecedents of Restaurant’s Brand Trust and Brand Loyalty, and Moderating Role of Food Healthiness
The purpose of this research was to apply DINESERV to a food brand: Shake Shack. Six sub-dimensions (e.g., taste, healthiness, employee service, price fairness, ambience, and convenience) were adopted. This study used brand trust and brand loyalty to explain attributes. This research additionally as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-12-01
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| Series: | Nutrients |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2072-6643/15/24/5057 |