The evolution of scientific views about concept «customer value of good»
The article contain the analysis of customer value meaning changes during its research process. In the article the theories devoted to this notion consideration researched and systematized.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_74_80_0.pdf |