Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique
Although large amounts of data are now available to companies, mere possession of these data is not sufficient, and for better business decisions, it is necessary to perform thorough data analysis. Nowadays, social networks services (SNS) have become important data sources. The rapid growth of SNS h...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8667819/ |