Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

Although large amounts of data are now available to companies, mere possession of these data is not sufficient, and for better business decisions, it is necessary to perform thorough data analysis. Nowadays, social networks services (SNS) have become important data sources. The rapid growth of SNS h...

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Bibliographic Details
Main Authors: Jose Ramon Saura, Beatriz Rodriguez Herraez, Ana Reyes-Menendez
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Big data applications
machine learning
sentiment analysis
social network services
Twitter
Online Access:https://ieeexplore.ieee.org/document/8667819/

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