Redefining The Concept of Consumer Switch Intention: A Literature Review
The aim of this paper is to redefine building switching intentions by analyzing the concept of consumer switching intentions. The study of consumer switching intentions was carried out by identifying the definition of consumer switching intentions. The problem raised in this paper consists of the pe...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | Indonesian |
| Publicado: |
Institut Ilmu Sosial dan Manajemen STIAMI
2022-03-01
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| Colección: | Majalah Ilmiah Bijak |
| Materias: | |
| Acceso en línea: | https://ojs.stiami.ac.id/index.php/bijak/article/view/1890 |