The effect of brand engagement on customer repurchase through customer value co-creation
Introduction: Understanding the importance of holding customers for organizations has led them to seek solutions. Today, marketing science is looking for ways to reciprocate mutual values between the customer and the organization, which is called value co-creation. Maintaining the customers is one o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-11-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2936_b4c6eb5539ce59ebaa4cda990c81ce2a.pdf |