Marketing strategy of brand management Маркетинговая стратегия бренд-менеджмента
The article proves that the task of development of the marketing strategy is a process of search for instruments and mechanisms of creation of strong brands, combination of which ensures maximal economic effect in current market situation and in future.<br>В статье доказано, что задача выработ...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2013-01-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/pdf/2013/1_0/261_265.pdf |